Category Archives: Social media

Is Online Dating Bae?

16th February 2016

It’s that time of year when people either gloat about their significant other, own their singleness or lust for something more. That’s right … it’s Valentine’s Day.

For those of you who fall into the latter category, there is good news. If you aren’t among the 59 percent of Americans who consider online dating a good way to meet people, you may want to rethink your stance.

Online dating has become a haven for those looking to not just date but find a spouse.

In their sixth annual Singles In America survey, match.com found that 93 percent of online daters are more likely to want to marry.

While this statistic may shock some, when you look at how the dating landscape has changed in the last decade, it should come as no surprise.

From the advent of traditional online dating websites like match.com to the emergence of dating apps like Tinder, the rapid growth of these types of platforms demonstrates how much people are yearning to find the one.

But if you’ve heard this same spiel from your grandma every Thanksgiving since you and your ex broke up, and still aren’t convinced online dating is for you, there is more good news.

A 2013 study led by the National Academy of Sciences (PNA) found more than one third of U.S. marriages begin with online dating.

These marriages, in particular, were also less likely to end in divorce or separation, according to the study.

Unlike with most of the studies done on online dating, the PNA’s findings came from looking at individuals who organically found their significant other on social media along with those who found their partner through a more traditional online dating site.

This is an important distinction to make because one of the most surprising ways people are now connecting is through social media. And no, we aren’t talking about the dating social networks.

We’re talking about universally accepted sites like Facebook, Instagram and Twitter.

With how much time we spend on social media as a culture, it only makes sense that we would start connecting beyond the screen as well.

But how is it that these connections are happening? Let me give you an example.

Let’s say you and some stranger from Indiana follow the same person on Twitter. And this person decides that you and this stranger should virtually meet so he suggests you follow one another.

And then, five months later, you find yourself traveling to Indianapolis for the first time to meet your Twitter crush.

If this sounds outlandish, that’s because it is. But the best part is, the scenario above is how I met my husband.

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Now, countless tweets, texts, and cross country trips later, I am living a sweet newlywed life with my husband in the Midwest.

My story is not an isolated incident either. Take actor Jake T. Austin for instance. In January, he announced that he was dating one of his fans which he had met through social media.

So, all of you out there who don’t want to give online dating a chance: maybe you just need to rethink what online dating means to you.

You never know when your next mention on Twitter or comment on Instagram could be the person you have been looking for.

This post originally appeared on Fox News Latino.

Our Twitter Love Story

16th September 2014

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When you think of grand, romantic love stories, they usually begin with a connection two people have the moment they meet.

But for us, our love story simply began with a tweet.

It’s incredible to think that I found my fiancé on a social media site that only allows you to share instances of your life in 140 characters or less.

After slyly laughing to myself each time someone asks how Joe and I met, I thought it was finally time to put the tale all in writing and to in fact show that meeting your significant other on social media is not as weird as you’d think.

While I have always seen Twitter as a great networking tool, I never thought it would land me a date.

That was until I got a text from a friend that some guy from Indiana saw my tweets and thought I was cute. (Later I came to find out this “crush” Joe had was really our mutual friend’s attempt to set us up.)

Living and loving my life in New York City, at the time I thought nothing of this little comment but figured I might as well see if the guy was any cute.

So when I discovered that he was in fact a very attractive man I thought the least I could do was follow him.

That simple action led me to discover that Joe and I had a lot in common. We both loved politics, baseball, and terrible pop culture references.

For a few months we would tweet and direct message back and forth about a number of random topics we’d encounter in our daily life. I learned a plethora of random facts about Indiana and what an actuary is while Joe learned the ins and outs of working in a newsroom.

When we reached the 3 month mark of our Twitter courtship, I decided to take the plunge and give him my phone number. As I waited to see if he would try to reach out, my heart skipped a beat when he texted me minutes within receiving my number.

Of course I never thought our innocent flirtation over social media would lead to anything. But the more I learned about Joe, the less interested I was in the guys I was meeting in New York.

In December after hundreds of messages, I decided to take the ultimate plunge and go meet Joe in person. Even though I was afraid to say this out loud, I told him that I felt like I was dating someone I’ve never met and I needed to know if this was real.

Thankfully, our first meeting did not resemble an episode of MTV’s Catfish.

As I nervously got off the plane (internally yelling at my self for flying to INDIANA), the minute I laid eyes on Joe I knew I had made the right choice.

I have to laugh when I think about the fact that I moved to the Midwest, changed careers, and found my soon to be husband all because of a relationship I built on Twitter.

Now I know there are a lot of skeptics out there when it comes to online dating in any form. And I know it is rare that situations like ours turn into happily ever afters.

However for all the single ladies and gentlemen out there still searching for love, I hope our Twitter love story gives you hope that your fairy tale ending could be just a tweet away.

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Has Social Media Made It Impossible To Live In The Moment?

20th September 2013

How do we find a balance between the desire to share and the need to unplug?

A few weeks ago I found myself among a packed crowed at Yankee Stadium as Justin Timberlake and Jay Z light up the stage performing their hit song “Suite and Tie.”

However instead of relishing in the moment of seeing two of my favorite artists perform live for the first time, my attention was focused on my iPhone.

As I frantically prayed for my Vine video to upload, I realized that instead of enjoying the concert I’d waited so long to see, I was too busy trying to document it on social media.

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Sure, now I have the images and videos to help me relive this event. And sure, I got some validation through the likes and envious comments I received. But for me, this was not enough to dismiss my feelings of social media remorse.

Whether I’ve missed a home run checking in on Foursquare to a baseball game or gotten too caught up instagramming my food to actually take the first bite, more and more social media has seemed to take away from instead of adding to my real life experiences.

And unfortunately, this is not just something I myself am doing.

Much like when I gather with friends who end up turning their attention from our real life relationships to digital ones, last year the website Badoo found nearly 40% of Americans spend more time socializing online than in real life.

While in many ways social media has allowed us to share everything from the simplest to most sacred events of our lives with more people in real time, it has also taken away from the action of “living in the moment.”

Now the challenge we face, especially for those of us who work within this medium, is how to deal with social media seeping into every spectrum of our lives.

Because, whether for better or for worse, social media is here to stay. So now we must master the art of finding a balance between the desire to share and the need to unplug.

(This post originally appeared on the Firebelly Marketing blog)

Goodbye NYC! Hello Indiana?

15th September 2013

a399d-godsplan“If you want to make God laugh, tell him about your plans.” ― Woody Allen

I’ve always loved this quote. You want to know why? Because it is so blatantly true.
When I moved back to New York City a little over a year ago I had no intentions of leaving anytime soon.

But thanks to a few pleasant surprises that have come my way, all of this is about to change.
At the end of this week I am leaving behind my amazing team at Fox News Latino and all of my beloved New Yorkers to embark on a new in adventure.

Come October 1st, I’ll be joining a small digital marketing firm in the Indianapolis area that will allow me to pursue my love for social media and the digital landscape.

While some of you may be scratching your heads as to why a city lover like me would pack her bags for the Midwest, you probably wouldn’t be surprised to hear how living in this great metropolis has changed my life perspective.

I’ve been blessed with the opportunity to fulfill many of my life long dreams in a very short time period which in turn has given me the opportunity to take a step back and reevaluate what it is I really want in life.

As much as I love the hustle and bustle of New York, lately I’ve found it more and more d
difficult to find that healthy work, life balance so many of us crave.

Even though I know this is a challenge I will encounter throughout my career, now feels like the right time to transition into this next phase of my life.

So while it pains to me leave behind what I consider to be the greatest city on earth, I am excited to embrace life in Indiana- corn fields and all!
xoxo,
Kacy

Home Run Derby Bilingual Controversy Showcases Baseball’s Evolving Culture

30th July 2013

cespedes translatorsBaseball is slowly having to come to terms with the fact that “America’s favorite pastime” is evolving into an international sport.

With a mounting influx of foreign-born players growing in prominence in the majors, one of the issues being raised by fans and members of the league alike is how to accommodate players who do not speak English.

On opening day of the 2013 MLB season, over 24 percent players were born in Latin America and 4 percent were born in Canada, Europe or Asia. This marked the fourth highest percentage of foreign-born players in the league’s history.

Some foreign players always seem to have a translator, while others do not. That’s because of a number of factors, including team and league policies.

For Latinos, sports experts said, there are both benefits and disadvantages to being the “majority” minority in this sport.

While players can easily find other members on their team who speak Spanish, they are rarely guaranteed translators the way Asian players are.

Major League Baseball officials told Fox News Latino that it’s because Japanese players make sure translators are worked into their contract.

“It has been more common for Japanese players, some of whom have long played professional baseball before playing in MLB, to negotiate interpreters into their contracts,” Michael Teevan, senior director of public relations for Major League Baseball, said in an email.

That leaves many Spanish-speaking players to rely on teammates and coaches to interpret things for them when they don’t fully grasp the English language.

And while this seems to be working for players on the field, it can be a whole other story when it comes to press and high-profile events.

The issue came to light during the 2013 All-Star Game Home Run Derby, when ESPN reporter Pedro Gomez, a Cuban-American, interviewed a variety of players in their native tongue.

Though it was not the first time that ESPN had interviewed players in Spanish, some viewers blasted the bilingual broadcast.

Even though the majority of the criticism seemed to have a racist undertone, there were also many Latino fans asking why ESPN decided to not make a translator available to these players rather than have the reporter interpreting the responses himself.

“I’m still surprised because I try to see what is really the harm in doing that type of interview,” Gomez told Fox News Latino recently.

Having built a relationship with many of the players he interviews, Gomez said that with millions of viewers watching events like this, he thinks “[the players are not] comfortable trying to put together English phrases that they’re not sure exactly what they’re saying.”

While many players, he said, are attempting to learn English, they become uncomfortable speaking a foreign language when the world is watching them.

“If I was dropped into Germany tomorrow, I don’t think two years from now I’d be comfortable giving a national interview in German,” he said.

With this being the second consecutive year ESPN has received flack for having Gomez conduct the interviews this way, ESPN is aware this issue is a “hot topic.”

ESPN said they strongly stand by Gomez’s bilingual reports.

“Pedro’s report in Spanish during the Home Run Derby was an effective way to serve all sports fans – both English and Spanish-speaking fans – and we’re proud that we’re able to do this,” said Gabby Nunez, the manager of communications for ESPN Deportes and ESPN International.

Nunez said the network tries to deliver the news the best way it can.

“The Hispanic market continues to grow with the bilingual fans and we want to be able to deliver news and report in the best way possible,” he said.

Ultimately, the decision regarding translators has nothing to do with the broadcaster or the league. It has to do with the players themselves.

“In the case of the All-Star Game and its events, we work with players individually to gauge their comfort level and to meet their preferences,” Teevan said. “We also talk to teams about the needs of individual players. Many players bring their own interpreters, in either a formal or an informal capacity.”

(This post originally appeared on Fox News Latino

A Love Letter to New York

3rd May 2012

Goodbyes are never easy…especially when you are unsure of what the future holds.

Close to four months ago, I picked up my enter life to move to what many consider to be the epicenter of the world. And while I had no idea at the time, this single decision has morphed into an array of life changing opportunities.

For those of you that know me, even though I have called Arizona my home for my entire life, you are well aware that I have dreamed of living in New York City ever since my first visit 11 years ago. And while some may have doubted if I could actually do it, I am always one to follow through with my extravagant life plans.

Rarely have my own plans for my life fallen so perfectly into place as they have in this crazy concrete jungle. And while the city itself has so much to do with all the things I have experienced in these short few months, it is the city’s people that have made all the difference.

Being the cheese ball that I am, NYC really is what all those songs say it is. While it can eat your soul alive and leave you forgetting why you wanted to live here in the first place, it truly is the place “where dreams are made of.”

As I transition back to suburbia for the next few months (since I will luckily get to call the city my permanent home in the very near future) all I can think about is how much my life has been shaped by the people, places, and things I have experienced here.

So here is to this city! To every crowded subway ride and every Brooklyn hipster, to every struggling artist and every street performer…don’t give up! For as the wisest New Yorker of them all Frank Sinatra once said, “If I can make it here, I’ll make it anywhere.”

xoxo,
Kacy

Inside the MLB Fan Cave

20th April 2012

385604_10150795087296970_1587741750_nImagine if your job was to watch every single Major League Baseball game of the season, over 2,000 games in total.

At an old record store in Lower Manhattan, nine lucky fans, picked from thousands of applicants from around the country, are getting to do just that.

Being touted as the “first-of-its-kind immersive fan experience” the MLB Fan Cave lets fans experience America’s pastime in a whole new way.

It has live concerts, cave tours and celebrity and player appearances. Its main goal is interaction with a whole new fan base.

Unlike the average baseball fan, who is 45, those that engage and take part in the Fan Cave are a much younger demographic, with the average age around 30.

After opening last year, this year’s Fan Cave and it’s “cave dwellers” are starkly different then its pioneers.

The fan cave has undergone a major overhaul, with a remodel of the space itself as well as two new twists.

This year, instead of just two dwellers, there are nine in the cave watching every MLB game on TV. Fans on social media, like Facebook and Twitter, vote to eliminate them.

Even though the current nine cave dwellers are in competition with one another, they don’t see it that why. Instead of fighting, there is a sense of camaraderie and friendship. While there are no set plans on when or how many cave dwellers will be eliminated, cuts will eventually have to be made.

The applicants for this year’s cave increased by over 50 percent, going from 10,000 in the first year to 22,000.

When looking for the cave dwellers, the emphasis was on picking the best people with diverse backgrounds.

Chief Marketing Officer for MLB, Jacqueline Parkes, described what made these cave dwellers stand out.

“Each one of these people, and if you look at them, they have unique personalities, they have unique traits, they have interesting perspectives that they’re bringing to the table- they’re different,” Parkes said. “They represent our fan base. “

One of the two females representing the ladies, who made up just 20% of this year’s applicants, is Ashley Chavez, a second-generation Mexican and avid San Francisco Giants fan. Another contestant is Ricardo Marqúez, a 26-year-old Angels fan and self-professed “failed comedian,” making this year’s cave dwellers anything but boring.

Chavez, a former clothing store manager, has already had the opportunity to meet some of her favorite players, as well as interview musical guests such as the Fray, since being in the cave.

For Marqúez, “switching couches”, from his parents in California to the Fan Cave’s in New York City, was a once-in-a-lifetime opportunity.

At its core, the MLB Fan Cave is all about what makes baseball America’s pastime— its fans.

“We look for people who are going to…represent the voice of the fan,” said Parkes.

By bringing in elements of art, music, culture, and entertainment, baseball fans get to experience a whole new world to the sport they love.

(This post originally appeared on Fox News Latino)