Monthly Archives: September 2013

Has Social Media Made It Impossible To Live In The Moment?

20th September 2013

How do we find a balance between the desire to share and the need to unplug?

A few weeks ago I found myself among a packed crowed at Yankee Stadium as Justin Timberlake and Jay Z light up the stage performing their hit song “Suite and Tie.”

However instead of relishing in the moment of seeing two of my favorite artists perform live for the first time, my attention was focused on my iPhone.

As I frantically prayed for my Vine video to upload, I realized that instead of enjoying the concert I’d waited so long to see, I was too busy trying to document it on social media.

iphone_concert_616

Sure, now I have the images and videos to help me relive this event. And sure, I got some validation through the likes and envious comments I received. But for me, this was not enough to dismiss my feelings of social media remorse.

Whether I’ve missed a home run checking in on Foursquare to a baseball game or gotten too caught up instagramming my food to actually take the first bite, more and more social media has seemed to take away from instead of adding to my real life experiences.

And unfortunately, this is not just something I myself am doing.

Much like when I gather with friends who end up turning their attention from our real life relationships to digital ones, last year the website Badoo found nearly 40% of Americans spend more time socializing online than in real life.

While in many ways social media has allowed us to share everything from the simplest to most sacred events of our lives with more people in real time, it has also taken away from the action of “living in the moment.”

Now the challenge we face, especially for those of us who work within this medium, is how to deal with social media seeping into every spectrum of our lives.

Because, whether for better or for worse, social media is here to stay. So now we must master the art of finding a balance between the desire to share and the need to unplug.

(This post originally appeared on the Firebelly Marketing blog)

Goodbye NYC! Hello Indiana?

15th September 2013

a399d-godsplan“If you want to make God laugh, tell him about your plans.” ― Woody Allen

I’ve always loved this quote. You want to know why? Because it is so blatantly true.
When I moved back to New York City a little over a year ago I had no intentions of leaving anytime soon.

But thanks to a few pleasant surprises that have come my way, all of this is about to change.
At the end of this week I am leaving behind my amazing team at Fox News Latino and all of my beloved New Yorkers to embark on a new in adventure.

Come October 1st, I’ll be joining a small digital marketing firm in the Indianapolis area that will allow me to pursue my love for social media and the digital landscape.

While some of you may be scratching your heads as to why a city lover like me would pack her bags for the Midwest, you probably wouldn’t be surprised to hear how living in this great metropolis has changed my life perspective.

I’ve been blessed with the opportunity to fulfill many of my life long dreams in a very short time period which in turn has given me the opportunity to take a step back and reevaluate what it is I really want in life.

As much as I love the hustle and bustle of New York, lately I’ve found it more and more d
difficult to find that healthy work, life balance so many of us crave.

Even though I know this is a challenge I will encounter throughout my career, now feels like the right time to transition into this next phase of my life.

So while it pains to me leave behind what I consider to be the greatest city on earth, I am excited to embrace life in Indiana- corn fields and all!
xoxo,
Kacy